Franklin Gothic and its related faces are a large family of realist sans-serif typefaces developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. “Gothic” was a contemporary term (now little-used except to describe period designs) meaning sans-serif.
Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since. Benton’s Franklin Gothic family is a set of solid designs, particularly suitable for display and trade use such as headlines rather than for extended text. Many versions and adaptations have been made since.
Probably the best-known extension of Franklin Gothic is Victor Caruso’s 1970s ITC Franklin Gothic, which expands the series to include book weights similar to Benton’s News Gothic in a high x-height 1970s style. It is in part bundled with Microsoft Windows.
Franklin Gothic Font
Format: OTF, TTF
Total Files: 1